Latvian poultry farm Putnu Fabrika Kekava (Kekava) plans to raise exports by at least 10% annually, CEO Andrius Prankevicius said LETA.
Last year Kekava increased its exports 20%, and at least a 10% export growth is planned also this year. At present exports account for 10% of the company’s total output with a focus on the Baltic States and Scandinavia. Kekava expects to increase its market shares in Lithuania, Estonia and Scandinavia this year.
“Export is the aspect where the company still has growth potential because, regardless of the surplus output of chicken in the European market, Kekava’s exports keep rising with every year,” Prankevicius said.
The company’s marketing manager, Maija Avota, said that new product lines had been developed this year for Lithuanian and Scandinavian markets.
“We have created a new export brand – Top Choice Poultry – intended for the HoReCa segment. The first two shipments of few tons of fresh meat have been sent to Sweden,” she said, adding that in the future Kekavaplanned to develop for that market also smoked or otherwise processed chicken.
As reported, Kekava is set to invest EUR 7.4 million in production upgrades and expansion of its product portfolio this year. There are currently more than 240 products in Kekava’s portfolio.
In 2014, Kekava changed its fiscal year, which now lasts from June 30 of last year to June 30 of this year. In 2014, Kekava raised its turnover by 9% against 2013, to EUR 41 million. The company’s profit grew 8% year-on-year to EUR 3.28 million.
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